What Utah’s new customer privateness regulation usually means for your enterprise

Utah a short while ago handed the Utah Shopper Privateness Act, which will go into result December 31, 2023. Failure to comply could price tag organizations up to $7,500 for every violation plus the real problems to the customer. 

Applicability of the law

Utah’s new law applies to any firm conducting company or focusing on shoppers in Utah, so very long as the subsequent conditions are met:

  • The company’s whole once-a-year profits is at least $25,000,000 and 
  • The enterprise either (1) collects or procedures facts for at least 100,000 consumers, or (2) controls or processes the data of 25,000 people and also derives more than 50% of their annual income from the sale of private info. 

The regulation exempts specified styles of businesses from compliance, these types of as air carriers, governmental entities, tribes, institutions of higher education, nonprofit firms, or a range of industries that gather facts now covered by federal regulations, these types of as the Well being Coverage Portability and Accountability Act or the Gramm-Leach-Bliley Act. 

Track record

The new regulation presents new legal rights for consumers and new obligations for companies who accumulate or method purchaser details. Importantly, the legislation defines customers as residents of Utah acting in an individual or domestic context. The definition of buyers does not involve individuals who are acting in an work or business context. The regulation defines personalized details incredibly broadly and primarily indicates any information and facts that could reasonably be expected to recognize a person. 

The new regulation also incorporates specific specifications for corporations that want to accumulate delicate info (these as facts about an individual’s race or ethnic origin, spiritual beliefs, sexual orientation, citizenship or immigration position, medical details or therapy data, genetic or biometric facts, or specific geolocation knowledge). A corporation that desires to gather delicate knowledge have to deliver buyers with a apparent detect that they can decide out of sharing this form of facts. 

Purchaser legal rights and corporation obligations

Below the new regulation, individuals have the pursuing rights:

  1. The suitable to ensure irrespective of whether a company is processing their personalized facts
  2. The right to obtain the individual details
  3. The correct to delete their personalized details
  4. The suitable to acquire a duplicate of their personal info in a structure that is portable, quickly usable, and quickly transferable and
  5. The correct to choose out of qualified marketing or sale of individual info.

To exercise these rights, the shopper ought to submit a request to the organization. A mother or father, guardian, or conservator may perhaps also ask for the information and facts on a consumer’s behalf. The corporation generally need to respond to a consumer’s ask for for info inside of 45 times and let the consumer know what actions have been taken to respond to their ask for. However, the legislation also delivers for the business to inquire for one particular 45-working day extension, so lengthy as they satisfy sure conditions and comply with certain necessities.

The corporation may perhaps also charge a fair price to approach the data in specified predicaments, these kinds of as if it thinks the request is unfounded or extreme, it is a second ask for produced inside of a 12-thirty day period period, or the business believes the main reason is for some thing other than training their buyer appropriate.  

Importantly, a enterprise may well not penalize a customer for working out a suitable by denying assistance, charging distinct charges, or giving a unique amount or top quality of company. However, the law does not prohibit firms from supplying loyalty or club card courses.

Privacy see

Businesses must publicly article a privacy observe that includes the following facts:

  1. The groups of personal details processed
  2. The uses for which the own information is processed
  3. How shoppers could physical exercise a right 
  4. The categories of personalized knowledge shared with third functions (if any) and
  5. The groups of third functions with whom the controller shares private details (if any).

In addition, if the company sells individual knowledge or engages in specific advertising, it should evidently tell the shopper that they have a proper to decide out of either use of their details. The firm should then honor that ask for.

Interactions with processors

If a enterprise works by using a third party to help them procedure customer data, it must enter into a deal with that 3rd celebration. That deal must involve the 3rd social gathering to keep info private and established forth the processor’s obligations and responsibilities for safeguarding the information and facts and the goal of processing the data. 


The firm have to build, implement, and keep sensible administrative, complex, and physical knowledge stability techniques to defend shopper information and facts. 


This new law does not permit people today to instantly sue organizations for violations. Somewhat, the point out attorney standard enforces the legislation. The lawyer normal will have to give firms 30 times to resolve any complications right before pursuing any action or issuing any fines. 

Subsequent steps

  • Assessment your internal policies and techniques to ensure you have sufficient safeguards in position.
  • Modify your community privacy coverage. 
  • Ensure you have appropriate agreements in location with those people who method details on your behalf.

Do this now, properly just before deficiency of compliance becomes an issue.